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We all know the dangers of texting while driving, but this demonstration really drives the point home.

In a crowded theater in Hong Kong, the lights dimmed and the screen suddenly showed a 1st person view of a car cruising down a tree-lined road, only the steering wheel and windshield visible as the car picked up speed. The unsuspecting moviegoers were all caught up in the intensity of the scene when suddenly a mass text was sent out to the audience.

What happened when they reached for their phones should be a reminder to us all: keep your eyes on the road.

This PSA was created by Volkswagen and uploaded by the folks at MadOverAds.